Tag: orange county video
Vanguard University Lighting Workshop
Lights. Camera. Students!
We recently had 20 Vanguard University students at our Orange County video studio to learn the basic of good lighting and beyond. These future filmmakers got a boot camp style seminar on how to create fast, simple and effective lighting techniques without a big budget or crew. AVANT’s Executive Director, Clark Severson, was off and running with creating real-world situations through demonstrations and hands-on practices with setups of our production facility’s lighting grid, equipment and green screen. The result? These students are now confident in creating polished and dynamic lighting that set the mood and capture an audience.
Orange County Video…as in “The OC”
Yes, AVANT is located in Orange County, CA…or shall we say “The OC.” Yes, AVANT is located in the heart of Costa Mesa with our green screen studio, multiple video editing bays and high-definition camera. Yet, what does it take to create Orange County video for clients that need a compelling project that is going to shine. Well, let’s break things down….
At AVANT we create.
At AVANT we connect.
At AVANT we define.
But, what does that mean for our clients who need a corporate video, non-profit fund raising video or website that can be found on Google? Well, let’s break things down even further…
The Creative Process of Video Editing
Everyone with a video project they want to bring to life wants to gain in-depth insight into the creative process of post-production – creating polished transitions, fix screen direction errors, edit multi-camera high-definition projects, create fantastic effects and graphics, use filters creatively and composite like a pro.
What makes for great video production is often the mostly invisible flow of time and mood. So, the question becomes, what do you want your audience to take away after seeing your non-profit fund raising video, web video or latest corporate training video. Do you want them to be motivated to action? Do you want them to be motivated to click “buy now”? Do you want them to be motivated to open their wallets to donate? Videos can help inspire a multitude of things, yet without good video editing all that we just mentioned is irrelevant.