When you think of Orange County, you think of the beach, perfect weather and…traffic! So, how does that interpret for the web? Beautiful visuals, inviting layout and…traffic. Every detail matters and, at AVANT, we make that our first priority. So, for our latest website that we built for Cloud-Townsend Resources, we got our inspiration from outside our green screen studio and into our surroundings….Orange County.
It’s always fun when a client brings us a challenge: “We have 50 product images, 2 logos, 3 taglines and we need to sell our new product we are launching. Can you make us a video?” Of course we can! We love these kind of projects, and our latest one for the Jorg Gray Watch Collection is going to be a blast. Bring in some great stock music, load all the images up into our video editing system, and let the magic happen.
So how do you communicate a product that is worn by President Obama, available in nearly 15 countries, and has the branding of being one of the best crafted watches in the world? For our job, it’s always about telling a story. Show don’t tell, is what we always remind ourselves. Whether it be a 30 second commercial for a local business, or a high definition production in our green screen studio in Orange County – we are always helping our clients tell a story.
Lights. Camera. Students!
We recently had 20 Vanguard University students at our Orange County video studio to learn the basic of good lighting and beyond. These future filmmakers got a boot camp style seminar on how to create fast, simple and effective lighting techniques without a big budget or crew. AVANT’s Executive Director, Clark Severson, was off and running with creating real-world situations through demonstrations and hands-on practices with setups of our production facility’s lighting grid, equipment and green screen. The result? These students are now confident in creating polished and dynamic lighting that set the mood and capture an audience.
Webinars are fast becoming the most exciting and and sought-after training experience on the internet. Why read a boring online tutorial or travel to a hotel for a seminar when you can log in and connect from home? Webinar participants don’t just watch your message, they engage in a dialogue with your presenters, asking questions online and taking polls with results presented in real-time.
At AVANT we recognize the power of webinars to deliver your message in a personal but powerful way. We have recently invested both time and capital in outfitting our Orange County green-screen studio and facility with everything you need to run a successful webinar.
The Internet can be overwhelming…Facebook, Amazon, spam, viruses. Sometimes it can feel like a full-time job just managing all your different accounts. Yet, what if the web could be the driving force to help heal your personal life? No, we’re not talking about some new dating website. We’re talking about Cloud-Townsend Resources – our latest project to come through to our Orange County production facility with the task to build an entirely new web presence and platform.
We don’t just believe in websites. We believe in movements….especially when dealing with Cloud Townsend’s target audience by providing resources to heal from a hurtful past to ensure a healthier future. A movement to help change lives. So, this just can’t be a simple, 5 page website for NY Times bestselling authors who have sold nearly 5 million books. This has to be an entirely new platform with data-driven strategy, complete new branding, with over 4oo products and new conversions for digital downloads, along with a strategic navigation that creates a seamless tunnel to ensure success.