The Creative Process of Video Editing
Everyone with a video project they want to bring to life wants to gain in-depth insight into the creative process of post-production – creating polished transitions, fix screen direction errors, edit multi-camera high-definition projects, create fantastic effects and graphics, use filters creatively and composite like a pro.
What makes for great video production is often the mostly invisible flow of time and mood. So, the question becomes, what do you want your audience to take away after seeing your non-profit fund raising video, web video or latest corporate training video. Do you want them to be motivated to action? Do you want them to be motivated to click “buy now”? Do you want them to be motivated to open their wallets to donate? Videos can help inspire a multitude of things, yet without good video editing all that we just mentioned is irrelevant.
The concept of video editing is how humans process the moving image…well rather, how you manipulate humans to process those moving images. Because there are many factors that come into play – cutting a clip on action, on emotion, on a musical beat, adding color to the image, taking away color, adding sounds effects, adding an original score of song. Video editing has countless elements and factors to consider to really bring a project to life.
At AVANT, we take this task very seriously. We take every single one of our client’s projects seriously. We’re in the heart of Orange County with our four editing bays in Avid Media Composer or Final Cut Pro, along with our audio mastering suite and on-location sound booth, we can take your project from script to DVD with no problem. Or concept to web download. Or pictures to website. You get the picture!