It’s always a thrill to take a client on a new adventure. With our recent project for Cloud-Townsend Resources, we took a journey that we knew needed a strategy right from the start in order to continue on their legacy of providing best-selling resources to help people discover solutions to life’s most difficult personal and relational challenges. Yet, this particular job wasn’t for a new high definition, promotional video or green screen production shoot in our video studio. We were tasked to launch a new website platform and online, e-commerce store for an already top notch company.
It’s always fun when a client brings us a challenge: “We have 50 product images, 2 logos, 3 taglines and we need to sell our new product we are launching. Can you make us a video?” Of course we can! We love these kind of projects, and our latest one for the Jorg Gray Watch Collection is going to be a blast. Bring in some great stock music, load all the images up into our video editing system, and let the magic happen.
So how do you communicate a product that is worn by President Obama, available in nearly 15 countries, and has the branding of being one of the best crafted watches in the world? For our job, it’s always about telling a story. Show don’t tell, is what we always remind ourselves. Whether it be a 30 second commercial for a local business, or a high definition production in our green screen studio in Orange County – we are always helping our clients tell a story.
At AVANT, we’re not just about the latest corporate video or green screen studio shoot. We’re also take on the task of changing the world too. Yeah, no biggie!
So, now the entire nation with be impacted, not only with our video production services in Orange County, but also by the fruits of our labor of the last 10 years is this mission of making a difference. Our team were the ones behind the directing, producing, cinematography and editing of the award-winning documentary, Sin by Silence that will be airing on Investigation Discovery starting this October. We hope that you tune in and watch not only our experience and talents, but also the conviction of our hearts to make a difference in this world.
You need something filmed? We’ve got you covered! From our full, wall to floor green screen capabilities. To our full lighting grid and crew to help bring your vision to life. At AVANT, we know it’s important for your footage to look good. So, that is why our Orange County video studio is the perfect place for all of your video needs.
Just this last week, our clients at The Boxer Law Group needed some video work done for their website. They wanted to bring in the element of one of their lawyers doing a walk on, introduction for visitors coming to the site. So, the perfect solution was to head on over to our green screen facility, set up the teleprompter with their script, and shoot with our high definition cameras to capture a stunning image. But, the process didn’t stop there.
Lights. Camera. Students!
We recently had 20 Vanguard University students at our Orange County video studio to learn the basic of good lighting and beyond. These future filmmakers got a boot camp style seminar on how to create fast, simple and effective lighting techniques without a big budget or crew. AVANT’s Executive Director, Clark Severson, was off and running with creating real-world situations through demonstrations and hands-on practices with setups of our production facility’s lighting grid, equipment and green screen. The result? These students are now confident in creating polished and dynamic lighting that set the mood and capture an audience.
Webinars are fast becoming the most exciting and and sought-after training experience on the internet. Why read a boring online tutorial or travel to a hotel for a seminar when you can log in and connect from home? Webinar participants don’t just watch your message, they engage in a dialogue with your presenters, asking questions online and taking polls with results presented in real-time.
At AVANT we recognize the power of webinars to deliver your message in a personal but powerful way. We have recently invested both time and capital in outfitting our Orange County green-screen studio and facility with everything you need to run a successful webinar.
At AVANT we pride ourselves on the quality of our work and the care and attention we give to every project. No where is this more evident than in our meticulous handling of voice over sessions.
Recently we recorded voice-overs as part of an ongoing project for a children’s educational DVD series. The producers wanted a variety of voices to be represented, male and female, old and young. How young you ask? Joining our regular voice-over talent pool was 9-year-old Olivia, performing her first-ever professional voice-over session.
An important component of creating a convincing green-screen composite is careful selection and adjustment of the virtual background placed behind the talent. At AVANT we have perfected the art of matching 3D rendered imagery with live-action footage…
Remember when there was no reality TV? Remember when television consisted of timeless stand up and sketches? Sid Caesar was a genius who took television to the next level in the late 1960′s with his show “Caesar’s Hour”. Well, over 50 years later, Sid is now splashed on AVANT’s monitors as we help prepare the PBS show that reunited the Caesar writing team to soon be released on DVD.
Caesar’s Hour was a live, hour-long American sketch comedy television program that aired on NBC from 1954 until 1957. The program starred, among others, Sid Caesar, Nanette Fabray, Carl Reiner, Howard Morris, Janet Blair and Milt Kamen. PBS brought this incredible team back together in 1996 for a special event at the Writers Guild Theater in Los Angeles, CA. The evening’s events eventually broadcasted on PBS under the title “Caesar’s Writers”. Now, AVANT has the opportunity to be a part of the team to bring this historic production back to life by creating the DVD to master for duplication and worldwide sales. WOW!
The Internet can be overwhelming…Facebook, Amazon, spam, viruses. Sometimes it can feel like a full-time job just managing all your different accounts. Yet, what if the web could be the driving force to help heal your personal life? No, we’re not talking about some new dating website. We’re talking about Cloud-Townsend Resources – our latest project to come through to our Orange County production facility with the task to build an entirely new web presence and platform.
We don’t just believe in websites. We believe in movements….especially when dealing with Cloud Townsend’s target audience by providing resources to heal from a hurtful past to ensure a healthier future. A movement to help change lives. So, this just can’t be a simple, 5 page website for NY Times bestselling authors who have sold nearly 5 million books. This has to be an entirely new platform with data-driven strategy, complete new branding, with over 4oo products and new conversions for digital downloads, along with a strategic navigation that creates a seamless tunnel to ensure success.